How to Learn from Luck and Innovate
One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A...
View ArticleSite Analytics in Your Pocket
File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer. However you choose to look at it, analytics are a must-have arrow in the...
View ArticleBook Summit 2013: “By the Numbers” Presentation”
I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here...
View ArticleMarket Research in the Digital Arena: Presented at the SUNY Global Center
Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops,...
View ArticleThe Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare
…if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster...
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